Sunday 17 July 2011


32 Red Affiliates
Commission ModelCPA/REV/HYBRID
Tiers2
Revenue Share Min %25%
Revenue Share Max %35%
Negative Rollover?No
Properties:
  Casinos?Yes
  Poker?Yes
  Sportsbooks?yes
  Bingo?yes
Sign Up Offer: none
Click here to Sign-Up!
32 Red affiliates is the popular affiliate program for the 32 Red group of online casinos. These comprise of the 32 Red Casino and Poker room as well as the BetDirect Casino and poker room, and lastly also Dash Casino, a very slick online casino which will definitely keep you entertained.

These all use the massively advanced and popular software from Microgaming. Their casino software has perhaps the most extensive range of games with well over 100 slot games and constant new releases to keep you playing great new games.

Recently this affiliate program has had a renovation, in that it has introduced more deal variations, so you can choose other options other than revenue share.

In the standard revenue share option, you will get up to 35% on poker products, and 32% for casino products.

In the bounty (CPA) based deals, you can get up to £100 per player for casino players, and up to £75 for poker players.

Once you have joined up, you will get to use their reporting system to find out your statistics and reports. Their system is ok, however it could do with some more information. All it really provides is the basic info for how many people signed up and how many people downloaded. Considering that other Microgaming reporting systems have very in-depth down to game-level reports, I was impressed by the reports.


Click here


The system to retrieve the marketing materials, these being banners, links, urls and such like, was also a little clunky. It really needs to be re-designed with usability in mind. For the creatives you go through the drop down boxes in order to get the options, however each time you activate a drop down box, it takes a little time to load the drop down options. This I think in unacceptable.


Anyways, putting aside the problems with their back end system, their casino and poker products are popular and they have built up a good reputation amongst the players, so even without the good marketing and support materials, you’ll find it relatively easy to convert players from Europe to 32 Red.